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%0 Book
%1 GVK022106014
%A Guiltinan, Joseph P.
%A Paul, Gordon W.
%B McGraw-Hill series in marketing
%C New York, NY u.a.
%D 1982
%I McGraw-Hill
%K Marketing
%T Readings in marketing strategies and programs
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+022106014&sourceid=fbw_bibsonomy
%@ 007048922X
@book{GVK022106014,
added-at = {2009-08-21T09:46:50.000+0200},
address = {New York, NY [u.a.]},
author = {Guiltinan, {Joseph P.} and Paul, {Gordon W.}},
biburl = {https://www.bibsonomy.org/bibtex/22b47c50958529f16a821e7f25e43bc9b/fbw_hannover},
interhash = {d81960fd2d068d117dc149ac12a3259b},
intrahash = {2b47c50958529f16a821e7f25e43bc9b},
isbn = {007048922X},
keywords = {Marketing},
pagetotal = {XII, 591},
ppn_gvk = {022106014},
publisher = {McGraw-Hill},
series = {McGraw-Hill series in marketing},
timestamp = {2009-08-21T09:47:58.000+0200},
title = {Readings in marketing strategies and programs},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+022106014&sourceid=fbw_bibsonomy},
year = 1982
}