%0 Journal Article %1 moon2001extending %A Moon, J.W. %A Kim, Y.G. %D 2001 %I Elsevier %J Information & Management %K IT_Acceptance IT_Playfulness IT_Use Perceived_Playfulness Playfulness TAM Technology_Acceptance Technology_Acceptance_Model Worldwide_Web %N 4 %P 217--230 %T Extending the TAM for a World-Wide-Web context %U http://scholar.google.de/scholar.bib?q=info:oK-tfPsmUCMJ:scholar.google.com/&output=citation&hl=de&ct=citation&cd=0 %V 38 %X Ease of use and usefulness are believed to be fundamental in determining the acceptance and use of various, corporate ITs. These beliefs, however, may not explain the user's behavior toward newly emerging ITs, such as the World-Wide-Web (WWW). In this study, we introduce playfulness as a new factor that re¯ects the user's intrinsic belief in WWWacceptance. Using it as an intrinsic motivation factor, we extend and empirically validate the Technology Acceptance Model (TAM) for the WWW context. # 2001 Elsevier Science B.V. All rights reserved.

@article{moon2001extending, abstract = {Ease of use and usefulness are believed to be fundamental in determining the acceptance and use of various, corporate ITs. These beliefs, however, may not explain the user's behavior toward newly emerging ITs, such as the World-Wide-Web (WWW). In this study, we introduce playfulness as a new factor that re¯ects the user's intrinsic belief in WWWacceptance. Using it as an intrinsic motivation factor, we extend and empirically validate the Technology Acceptance Model (TAM) for the WWW context. # 2001 Elsevier Science B.V. All rights reserved.}, added-at = {2009-10-06T17:37:25.000+0200}, author = {Moon, J.W. and Kim, Y.G.}, biburl = {https://www.bibsonomy.org/bibtex/2d5294c21b36e7d461fcd447d47eeb211/altmann}, interhash = {e98e96ec1852ace9cc17e6c16c6fca0b}, intrahash = {d5294c21b36e7d461fcd447d47eeb211}, journal = {Information \& Management}, keywords = {IT_Acceptance IT_Playfulness IT_Use Perceived_Playfulness Playfulness TAM Technology_Acceptance Technology_Acceptance_Model Worldwide_Web}, number = 4, pages = {217--230}, publisher = {Elsevier}, timestamp = {2010-04-16T15:19:13.000+0200}, title = {{Extending the TAM for a World-Wide-Web context}}, url = {http://scholar.google.de/scholar.bib?q=info:oK-tfPsmUCMJ:scholar.google.com/&output=citation&hl=de&ct=citation&cd=0}, volume = 38, year = 2001 }