%0 Book %1 GVK300695292 %B Gabler-Lehrbuch %C Wiesbaden %D 1999 %E Esch, Franz-Rudolf %I Gabler %K Deutschland Markenartikel Markenpolitik Marketing Theorie %T Moderne Markenführung %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+300695292&sourceid=fbw_bibsonomy %@ 3409136428

@book{GVK300695292, added-at = {2009-08-21T11:25:58.000+0200}, address = {Wiesbaden}, biburl = {https://www.bibsonomy.org/bibtex/23dd7f153b688592f16b496bed091182c/fbw_hannover}, editor = {Esch, {Franz-Rudolf}}, interhash = {eace96dbae6372e61200dd0976796a2b}, intrahash = {3dd7f153b688592f16b496bed091182c}, isbn = {3409136428}, keywords = {Deutschland Markenartikel Markenpolitik Marketing Theorie}, pagetotal = {XIX, 1186}, ppn_gvk = {300695292}, publisher = {Gabler}, series = {Gabler-Lehrbuch}, subtitle = {Grundlagen, innovative Ansätze, praktische Umsetzungen}, timestamp = {2009-08-21T11:26:03.000+0200}, title = {Moderne Markenführung}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+300695292&sourceid=fbw_bibsonomy}, year = 1999 }