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Co-creation experiences: The next practice in value creation

, and . Journal of Interactive Marketing, 18 (3): 5--14 (2004)
DOI: 10.1002/dir.20015

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Wettlauf um die Zukunft, and . Manager-Magazin-Edition Ueberreuter, Wien, (1995)The New Frontier of Experience Innovation, and . MIT - Sloan Management Review, (2003)Die Zukunft des Wettbewerbs, and . Linde-Verl., Wien, (2004)Competing for the future, and . Harvard Business School Press, Boston, Mass., Paperback ed. edition, (1996)Strategy as stretch and leverage, and . Harv. Bus. Rev., 71 (2): 75--84 (1993)Co-creation experiences: The next practice in value creation, and . Journal of Interactive Marketing, 18 (3): 5--14 (2004)Competing for the future, and . Harvard Business School Press, Boston, Mass., (1994)