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The effects of visual congruence on increasing consumers’ brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification

Y. Argyris, Z. Wang, Y. Kim, and Z. Yin. Computers in Human Behavior, (2020)
DOI: https://doi.org/10.1016/j.chb.2020.106443

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Argyris Kolokythas

Athanassios Argyris

Heike Anna Brücker

Dirk Annacker

Christopher Young

Other publications of authors with the same name

Corporate Use of Social Media: Technology Affordance and External Stakeholder Relations.Y. Argyris, and K. Monu. J. Organ. Comput. Electron. Commer., 25 (2): 140-168 (2015)Consumers' Trust in Price-Forecasting Recommendation Agents.E. Rubin, Y. Argyris, and I. Benbasat. HCI (24), volume 10294 of Lecture Notes in Computer Science, page 71-80. Springer, (2017)Do social media campaigns foster vaccination adherence? A systematic review of prior intervention-based campaigns on social media.Y. Argyris, V. Nelson, K. Wiseley, R. Shen, and A. Roscizewski. Telematics Informatics, (2023)Conversational Agents as an Aid for Cancer Survivors' Information Search.B. Issaka, Y. Argyris, and P. Tan. HICSS, page 3788-3797. ScholarSpace, (2024)The effects of visual congruence on increasing consumers' brand engagement: An empirical investigation of influencer marketing on instagram using deep-learning algorithms for automatic image classification.Y. Argyris, Z. Wang, Y. Kim, and Z. Yin. Comput. Hum. Behav., (2020)Knowledge entrepreneurship: institutionalising wiki-based knowledge-management processes in competitive and hierarchical organisations.Y. Argyris, and S. Ransbotham. J. Inf. Technol., 31 (2): 226-239 (2016)The Role of Flow in Dissemination of Recommendations for Hedonic Products in User-Generated Review Websites.Y. Argyris, A. Muqaddam, and Y. Liang. Int. J. Hum. Comput. Interaction, 36 (3): 271-284 (2020)Exergames for Older Adults: Towards Sustainable and Transferrable Health Benefits.Y. Argyris, and T. Park. HCI (23), volume 9191 of Lecture Notes in Computer Science, page 429-436. Springer, (2015)Using Deep Learning to Identify Linguistic Features that Facilitate or Inhibit the Propagation of Anti- and Pro-Vaccine Content on Social Media.Y. Argyris, N. Zhang, B. Bashyal, and P. Tan. ICDH, page 107-116. IEEE, (2022)Detecting Medical Misinformation on Social Media Using Multimodal Deep Learning.Z. Wang, Z. Yin, and Y. Argyris. CoRR, (2020)

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Disambiguation of "Argyris, Young Anna"