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Lazarsfeld's Map of Media Effects

. International Journal of Public Opinion Research, 13 (3): 270--279 (2001)
DOI: 10.1093/ijpor/13.3.270

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Images of the Mass Communications Process, and . Personal Influence: The Part Played by People in the Flow of Mass Communications, Free Press, Glencoe, IL, (1955)The Audience Is a Crowd, the Crowd Is a Public: Latter-Day Thoughts on Lang and Lang's 'MacArthur Day in Chicago', and . Canonic Texts in Media Research: Are There Any? Should There Be? How About These?, Polity, Cambridge, UK, (2003)On the Use of Mass Media for Important Things, , and . American Sociological Review, 38 (2): 164-181 (1973)His Master's Voice. Voices: Exploring the Shifting Contours of Communication, Peter Lang, New York, (2019)Revisiting the Origin of the Administrative versus Critical Research Debate, and . Journal of Information Policy, (2016)Persönlicher Einfluß und Meinungsbildung, and . Oldenbourg, München, (1962)Introduction: Shoulders to Stand On, , , and . Canonic Texts in Media Research: Are There Any? Should There Be? How About These?, Polity, Cambridge, UK, (2003)Communications Research Since Lazarsfeld. Public Opinion Quarterly, (1987)On Conceptualizing Media Effects. Studies in Communication, (1980)Communication Research and the Image of Society: On the Convergence of Two Traditions. American Journal of Sociology, 65 (5): 435--440 (1960)