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Is Product Sampling Good for Brands' Online Word of Mouth?

, and . ICIS, Association for Information Systems, (2018)

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Is Product Sampling Good for Brands' Online Word of Mouth?, and . ICIS, Association for Information Systems, (2018)Cinetics: Beyond Crowdfunding?, , and . ICIS, Association for Information Systems, (2015)Motivating IT-Mediated Crowds: The Effect of Goal Setting on Project Performance in Online Crowdfunding., and . ICIS, Association for Information Systems, (2015)