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Market Information Processing in New Product Development: The Importance of Process Interdependency and Data Quality.

, , , and . IEEE Trans. Engineering Management, 58 (2): 199-211 (2011)

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Integrating R&D and marketing : a review and analysis of the literature, , and . Working papers, 112-94. Working paper (S. Massachusetts Institute of Technology (MIT), Sloan School of Management, (1994)Market Information Processing in New Product Development: The Importance of Process Interdependency and Data Quality., , , and . IEEE Trans. Engineering Management, 58 (2): 199-211 (2011)