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The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty.

, , , and . Comput. Hum. Behav., 28 (5): 1755-1767 (2012)

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Le marketing fondements et applications, , and . La collection administration de McGraw-Hill McGraw-Hill, Montréal u.a., (1982)International advertising, and . Bibliography series American Marketing Assoc., Chicago, Ill., (1993)Exploring age-related differences in information acquisition for a gift purchase, , and . Journal of Economic Psychology, (2004)Consumer brand categorization and price-quality evaluation, and . DBW-Depot Poeschel, Stuttgart, Kurzfassung. - Rev. June 1985 edition, (1985)The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty., , , and . Comput. Hum. Behav., 28 (5): 1755-1767 (2012)Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities., , and . Int. J. Inf. Manag., 34 (2): 123-132 (2014)The roles of brand community and community engagement in building brand trust on social media., , and . Comput. Hum. Behav., (2014)Impact of acculturation, online participation and involvement on voting intentions., , , , and . Gov. Inf. Q., 36 (3): 510-519 (2019)Testing an extended model of consumer behavior in the context of social media-based brand communities., , and . Comput. Hum. Behav., (2016)