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Optimizing relevance and revenue in ad search: a query substitution approach., , , , , and . SIGIR, page 403-410. ACM, (2008)A semantic approach to contextual advertising., , , and . SIGIR, page 559-566. ACM, (2007)Robust classification of rare queries using web knowledge., , , , , and . SIGIR, page 231-238. ACM, (2007)Online expansion of rare queries for sponsored search., , , , , , and . WWW, page 511-520. ACM, (2009)Web Advertising., and . Encyclopedia of Database Systems (2nd ed.), Springer, (2018)On the Problem of Approximating the Number of Bases of a Matroid., , and . Inf. Process. Lett., 50 (1): 9-11 (1994)Algorithmic Challenge in Online Advertising.. AAIM, volume 5564 of Lecture Notes in Computer Science, page 1. Springer, (2009)Web Advertising., and . Encyclopedia of Database Systems, Springer US, (2009)Competing for users' attention: on the interplay between organic and sponsored search results., , , , and . WWW, page 291-300. ACM, (2010)The hiring problem and Lake Wobegon strategies., , , , , and . SODA, page 1184-1193. SIAM, (2008)