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Strukturmodelle des Konsumverhaltens. Absatzwirtschaftliche Schriftenreihe Orac, Wien, (1978)Objekte der Wirtschaftswerbung. Abhandlungen zur Werbewissenschaft und Werbepraxis Poeschel, Stuttgart, (1975)Numerische Klassifikationsprobleme in großen Datensätzen der demoskopischen Marktforschung, , and . Arbeitspapiere der absatzwirtschaftlichen Institute der Wirtschaftsuniversität Wien Orac in Komm., Wien, (1979)Inferred Causation Theory: Time for a Paradigm Shift in Marketing Science?.. GfKl, page 40-51. Springer, (2005)Consumers' Preferred Criteria for Hotel Online Booking., and . ENTER, page 244-254. Springer, (2008)