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Forgotten Classics: Motivation in Advertising, by Pierre Martineau (1957)

. Journal of Historical Research in Marketing, 8 (4): 585--594 (2016)
DOI: 10.1108/JHRM-05-2016-0012

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Forgotten Classics: The Business of Advertising, by Earnest Elmo Calkins (1915). Journal of Historical Research in Marketing, 7 (4): 573--583 (November 2015)Forgotten Classics: Motivation in Advertising, by Pierre Martineau (1957). Journal of Historical Research in Marketing, 8 (4): 585--594 (2016)