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Marketing spending for new product introduction. Report / Marketing Science Institute Marketing Science Institute, Cambridge, Mass., (1998)Price competition between pure play versus bricks-and-clicks e-tailers: Analytical model and empirical analysis., , and . The Economics of the Internet and E-commerce, volume 11 of Advances in Applied Microeconomics, Emerald, (2002)The Effects of New Franchisor Partnering Strategies on Franchise System Size., , and . Manag. Sci., 52 (5): 773-787 (2006)Online trust: a stakeholder perspective, concepts, implications, and future directions., , and . J. Strateg. Inf. Syst., 11 (3-4): 325-344 (2002)Practice Prize Paper - BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate., , and . Marketing Science, 27 (4): 567-584 (2008)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context, , , and . Journal of the Academy of Marketing Science, 32 (3): 293-311 (2004)Challenges and Opportunities in Multichannel Customer Management, , , , , , and . Journal of Service Research, 9 (2): 95-112 (2006)Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues, , , and . Journal of Interactive Marketing, 24 (2): 111-120 (May 2010)An Efficient Exploratory Demographic Data Analytics Using Preprocessed Autoregressive Integrated Moving Average., , and . FICTA (1), volume 266 of Smart Innovation, Systems and Technologies, page 271-281. Springer, (2021)Demystifying Cognitive Informatics and its Applications in Brain-Computer Interface., , , and . Wirel. Pers. Commun., 129 (2): 1343-1368 (March 2023)