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Consumer decision processes

. Prentice-Hall behavioral sciences in business series Prentice-Hall, Englewood Cliffs, N. J., (1966)

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Consumer decision processes. Prentice-Hall behavioral sciences in business series Prentice-Hall, Englewood Cliffs, N. J., (1966)Advertising principles, problems, and cases, , and . Irwin, Homewood, Ill., 5. ed edition, (1977)