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Essentials of marketing research, , and . Wiley, New York u.a., (1999)Brand leadership, and . Free Press, New York u.a., (2002)Marketing research, and . Wiley, New York, NY u.a., 4. ed edition, (1990)Strategisches Markt-Management. Gabler, Wiesbaden, (1989)Marketing research, , and . Wiley, New York, NY u.a., 7. ed edition, (2001)Building strong brands. Simon & Schuster, London, (2002)Strategic market management. Wiley, New York, NY u.a., 3. ed edition, (1992)Strategic market management. Wiley, New York, NY u.a., (1984)Advertising management, and . Prentice-Hall international series in management Prentice-Hall, Englewood Cliffs, N.J. u.a., 2. ed edition, (1982)Marketing research, , and . Wiley, New York u.a., 8. ed., internat. ed edition, (2004)