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Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping.

, , , , , and . J. Enterp. Inf. Manag., 33 (3): 627-653 (2020)

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Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands., , , and . Inf. Syst. Frontiers, 25 (2): 795-817 (April 2023)Social media in marketing: A review and analysis of the existing literature., , , and . Telematics Informatics, 34 (7): 1177-1190 (2017)Toward a Conceptual Model for Examining the Role of Social Media on Social Customer Relationship Management (SCRM) System., , , , , and . TDIT, volume 533 of IFIP Advances in Information and Communication Technology, page 102-109. Springer, (2018)Adoption of Sharing Economies of Communitive Consumption Providing an Exchange of Services: A Conceptual Frame Work., , and . TDIT, volume 533 of IFIP Advances in Information and Communication Technology, page 90-101. Springer, (2018)Linking social media marketing activities with brand love: The mediating role of self-expressive brands.. Kybernetes, 46 (10): 1801-1819 (2017)The effect of 3D product quality (3D-Q) on perceived risk and purchase intentions: the case of apparel online retailers., and . Int. J. Electron. Bus., 11 (3): 256-273 (2014)Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping., , , , , and . J. Enterp. Inf. Manag., 33 (3): 627-653 (2020)A Systematic Review of Extant Literature in Social Media in the Marketing Perspective., , , and . I3E, volume 9844 of Lecture Notes in Computer Science, page 79-89. Springer, (2016)