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Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs, , and . Journal of Econometrics, 89 (1-2): 393--421 (Nov 26, 1998)Principles of marketing management. Science Research Assoc., Chicago, Ill. u.a., (1986)Development and Test of a Theory of Technological Learning and Usage, , and . Human Relations, 45 (7): 659-686 (1992)The social psychology of consumer behaviour, , and . Applying social psychology Open Univ. Press, Buckingham u.a., (2002)Measurement and Meaning in Information Systems and Organizational Research: Methodological and Philosophical Foundations.. MIS Q., 35 (2): 261-292 (2011)Causal models in marketing. Theories in marketing series Wiley, New York, NY, (1980)The Role of Signaling Identity in the Adoption of Personal Technologies., , and . J. Assoc. Inf. Syst., 15 (2): 1 (2014)A Social Influence Model of Consumer Participation in Network- and Small-Group- Based Virtual Communities, , and . International Journal of Research in Marketing, (2004)The Legacy of the Technology Acceptance Model and a Proposal for a Paradigm Shift.. J. Assoc. Inf. Syst., 8 (4): 12 (2007)NeuroIS: Hype or Hope?, , , , , , and . ICIS, page 133. Association for Information Systems, (2009)