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Industrial marketing strategy. Ronald series on marketing management Wiley, New York u.a., 2. ed edition, (1984)Organizational buying behavior, and . Prentice-Hall foundations of marketing series Prentice-Hall, Englewood Cliffs, NJ u.a., (1972)Industrial marketing strategy. Wiley, New York u.a., 3. ed edition, (1991)Social aspects of marketing. Prentice-Hall foundations of marketing series Prentice-Hall, Englewood Cliffs, NJ, (1974)Industrial marketing strategy. Ronald series on marketing management Wiley, New York u.a., (1979)