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Web 2.0: Neue Perspektiven für Marketing und Medien

, , and . Springer-11775 /Dig. Serial Springer-Verlag Berlin Heidelberg, Berlin, Heidelberg, (2008)

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Web 2.0: Neue Perspektiven für Marketing und Medien, , and . Springer-11775 /Dig. Serial Springer-Verlag Berlin Heidelberg, Berlin, Heidelberg, (2008)Informationsüberlastung des Konsumenten, , and . Schriftenreihe Marketing Management Univ., Lehrstuhl für ABWL und Marketing II, Hannover, (2000)Kaufentscheidungsverhalten von Market Mavens, , and . Schriftenreihe Marketing Management Univ., Lehrstuhl für ABWL und Marketing II, Hannover, (1999)When Fast Means More Hassle: Online Deliveries Revisited., , , and . ICIS, Association for Information Systems, (2021)Sharing the pie – An empirical examination of referral reward sharing on peer-to-peer platforms, and . (2016)Steigert Zufriedenheit die Kundenbindung?, and . Schriftenreihe Marketing, Management Univ., Lehrstuhl für ABWL und Marketing II, Hannover, (2002)Grundlagen des Web 2.0, , and . Web 2.0, Springer-Verlag Berlin Heidelberg, Berlin, Heidelberg, (2008)Electronic Word-of-Mouth via Consumer-Opinon Platforms: What Motivates Consumers to Articulate Themselves on the Internet?, , , and . Journal of Interactive Marketing, 18 (1): 38-52 (Winter 2004)Customer Knowledge and Requirements Engineering in Customization Projects: A Multi-Method Case Study., , , and . ICIS, Association for Information Systems, (2015)Floating Products in Online Shops: Exploring Negative Effects of Isolated Product Depictions on Attitude and Purchase Intentions., and . ECIS, page 75. (2018)