Author of the publication

Please choose a person to relate this publication to

To differ between persons with the same name, the academic degree and the title of an important publication will be displayed. You can also use the button next to the name to display some publications already assigned to the person.

 

Other publications of authors with the same name

Marketing research, and . Prentice Hall, Englewood Cliffs, N.J. u.a., 2. Aufl edition, (1998)Marketing theory: philosophy of science perspectives, and . Proceedings series / American Marketing Association American Marketing Assoc., Chicago, Ill., (1982)Marketing simulation, and . Harper & Row, New York, NY u.a., (1979)