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Communication and Journalism from 'Daddy' Bleyer to Wilbur Schramm: A Palimpsest, and . Journalism Monographs, (1994)Georg Simmel's Concept of the Stranger and Intercultural Communication Research. Communication Theory, (1999)The Critical School and Consumer Research. Advances in Consumer Research, (1987)The Past and the Future of Communication Study: Convergence or Divergence, and . Journal of Communication, 43 (4): 131--135 (1993)Wilbur Schramm, the Founder, and . The Beginnings of Communication Study in America: A Personal Memoir, Sage, Thousand Oaks, CA, (1997)Agenda-Setting Research: Where Has It Been, Where Is It Going?, and . Communication Yearbook(11), Sage, Newbury Park, CA, (1988)Communication as an Academic Discipline: A Dialogue, and . Journal of Communication, 33 (3): 18--30 (1983)Diffusion of innovations. Free Press, New York, NY, USA, (1995)The diffusion of interactive communication innovations and the critical mass: the adoption of telecommunications services by German banks, and . Telecommunications Policy, (November 1999)The empowerment of women dairy farmers in India, , , and . Journal of Applied Communication Research, 26 (3): 319-337 (August 1998)M3: Article; Shefner-Rogers, Corinne L. Rao, Nagesh Rogers, Everett M. Wayangankar, Arun; Source Information: Aug98, Vol. 26 Issue 3, p319; Subject Term: DAIRY farmers; Subject Term: WOMEN; Subject Term: INDIA; Number of Pages: 19p; Illustrations: 2 charts; Document Type: Article.