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George Gallup and Ralph Nafziger: Pioneers of Audience Research

. Mass Communication & Society, 3 (2/3): 317--327 (2000)
DOI: 10.1207/S15327825MCS0323_08

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The Beginnings of Political Communication Research in the United States: Origins of the 'Limited Effects' Model, and . The Media Revolution in America & Western Europe, Ablex, Norwood, NJ, (1985)Mass Media Effects: New Research Approaches. Communication ResearchA Half-Century Appraisal, University of Hawaii Press, Honolulu, (1977)On Bridging the Communication Gap, and . Human Communication Research, 15 (2): 311--318 (1988)The Contributions of Wilbur Schramm to Mass Communication Research, , , and . Journalism Monographs, (1974)The Establishment of Communication Study in America, and . The Beginnings of Communication Study in America: A Personal Memoir, Sage, Thousand Oaks, CA, (1997)Mass Communication Research in Latin America: Views from Here and There, , and . Journalism Quarterly, 67 (4): 1015-1024 (1990)George Gallup and Ralph Nafziger: Pioneers of Audience Research. Mass Communication & Society, 3 (2/3): 317--327 (2000)Communication as an Academic Discipline: A Dialogue, and . Journal of Communication, 33 (3): 18--30 (1983)Wilbur Schramm, the Founder, and . The Beginnings of Communication Study in America: A Personal Memoir, Sage, Thousand Oaks, CA, (1997)Differentiating the Hypodermic Model from Empirical Research: A Comment on Bineham's Commentaries. Communication Monographs, (1988)