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Promotion of information services: An evaluation of alternative approaches.

, , , and . JASIS, 24 (3): 171-179 (1973)

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Marketing channels, , and . The Prentice Hall series in marketing Prentice Hall, Upper Saddle River, NJ u.a., 5. ed. edition, (1996)Marketing channels, and . The Prentice-Hall series in marketing Prentice-Hall Internat., Englewood Cliffs, NJ u.a., 4. ed., internat. ed. edition, (1992)Management in marketing channels. Prentice Hall, Englewood Cliffs, NJ, (1989)Promotion of information services: An evaluation of alternative approaches., , , and . JASIS, 24 (3): 171-179 (1973)