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The frisch-waugh theorem and generalized least squares, and . Econometric Reviews, 15 (4): 431--443 (1996)The history of marketing thought. Publ. Horizons, Columbus, Ohio, 3. ed edition, (1988)The development of marketing thought. Irwin, Homewood, Ill., (1962)Marketing theory and metatheory. Irwin, Homewood, Ill. u.a., 2. print edition, (1971)The History of Marketing Thought. Grid Publishing, 2nd edition, (1976)Published: Hardcover.On the power function of the Durbin-Watson test. Journal of Econometrics, 51 (1-2): 101--112 (00 1992)Global development and marketing. Grid series in marketing Grid, Columbus, Ohio, (1981)Properties of ordinary least squares estimators in regression models with nonspherical disturbances, , and . Journal of Econometrics, 54 (1-3): 321--334 (00 1992)A random coefficient approach to the estimation of residential end-use load profiles, , and . Journal of Econometrics, 50 (3): 297--327 (December 1991)Marketing literature. A century of marketing Arno Press, New York, NY, (1978)