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Performance Monitoring of CRM Initiatives., , , and . HICSS, page 150. IEEE Computer Society, (2007)Perspectives of online trust and similar constructs: a conceptual clarification., , and . ICEC, volume 156 of ACM International Conference Proceeding Series, page 235-243. ACM, (2006)Die Ethisierung des Unternehmens. Neue betriebswirtschaftliche Forschung Gabler, Wiesbaden, (1998)Consequences of customer engagement behavior: when negative Facebook posts have positive effects., and . Electron. Mark., 26 (3): 219-231 (2016)Empirical research in on-line trust: a review and critical assessment., and . Int. J. Hum. Comput. Stud., 58 (6): 783-812 (2003)Perspectives of online trust and similar constructs: a conceptual clarification, , and . ICEC, volume 156 of ACM International Conference Proceeding Series, page 235--243. ACM, (2006)Patterns for Consumer Trust in Electronic Commerce., and . EuroPLoP, page 521-540. UVK - Universitaetsverlag Konstanz, (2003)