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Marketing, and . West Publ. Co, Minneapolis/St. Paul, 5. ed edition, (1996)Exploring marketing research. Dryden Press, Fort Worth u.a., 5. ed edition, (1994)Marketing. South-Western College Pub., Cincinnati, Ohio, 6. ed edition, (1999)Marketing, and . Wiley, New York, NY u.a., 3. ed edition, (1989)Cases in marketing research, , and . Dryden Press, Chicago, Ill. u.a., (1982)Effective marketing, and . South-Western College Publ., Cincinnati, Ohio, 2. ed edition, (1998)Exploring marketing research. Thomson/South-Western, Mason, Ohio u.a., 8. ed edition, (2003)Exploring marketing research. Dryden Press, Fort Worth, Tex. u.a., 4. ed edition, (1991)Essentials of marketing research. Thomson/South-Western, Mason, Ohio u.a., 2. ed edition, (2003)Marketing, and . Wiley, New York, NY u.a., 2. ed edition, (1986)