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Mehrwert Werbung. Edition ZAW Verl. Ed. ZAW, Bonn, (1999)Werbung für alkoholische Getränke. Edition ZAW Verl. ed. ZAW, Bonn, 46. - 60. Tsd., überarb. edition, (1995)Werbeverbote der EG. Ed. ZAW, Bonn, (1991)Thema Werbung. Edition ZAW ZAW, Bonn, 2. Aufl edition, (1987)Werbung in Grenzen. Ed. ZAW, Bonn, 10., überarb. Aufl edition, (1989)Werbung unverblümt. Ed. ZAW, Bonn, (1997)