Yang is a Senior Research Scientist at Google, and an affiliate faculty member in Computer Science & Engineering at the University of Washington. He earned a Ph.D. degree in Computer Science from the Chinese Academy of Sciences, and conducted postdoctoral research in EECS at the University of California at Berkeley.
Chris Anderson's blog about the shift away from mass marketing toward niche marketing, and the implications of this (and other effects of the IT revolution that make Long Tail possible) for the future of society.