"Algorithms are what make our site run, (and) such a unique place to shop. It's through algorithms that we're able to do things like make recommendations and tell you what customers who bought this item also bought," said Amazon spokeswoman Patty Smith.
when you interact with a service online or by phone there may be software in action that mediates how you experience the service: by sorting you. Live in a high income postcode? Get routed to a sales person more quickly than if your IP address makes you look as if you come from a less promising area. On record as an awkward customer or "time-waster"? Then wait in the queue.