Here's a great conference presentation by Beth Kanter at the recent Bridge Conference, which looks at linking social media success metrics to strategy. For a fuller write-up of Beth's conference presentation, see her article in Social Media Today: Bridge Conference: Social Media ROI: Maping metrics to strategy. Related SMIL Handbook resource: Measuring social media success
Monica Rankin posted a video to YouTube about how she uses Twitter in her classroom at the University of Texas. Somehow this Monday morning the video showed up on the page of the most popular bookmarks for the day on Delicious. It had only been viewed 425 times and neither Rankin nor we could figure out how it got bookmarked so much in that one random day. It's a very good video though, so we wrote a blog post about it that saw an unusually high 12,000 views within 24 hours. We decided to pay very close attention to where those readers came from, just to see what we could learn, and some unexpected trends emerged from the data.
Twitter corpus for Sentiment Analysis from a class (cs224n)at Stanford.
Class page:
https://sites.google.com/site/twittersentimenthelp/for-researchers#Where_is_the_Tweet_corpus_8553
http://www.stanford.edu/~alecmgo/cs224n
S. Wu, J. Hofman, W. Mason, and D. Watts. Proceedings of the 20th International Conference on World Wide Web, page 705--714. New York, NY, USA, ACM, (2011)
X. Wen, Y. Lin, C. Trattner, and D. Parra. Proceedings of the 25th ACM Conference on Hypertext and Social Media, page 285--290. New York, NY, USA, ACM, (2014)