"tagging eliminates the decision - (choosing the right category), and takes away the analysis-paralysis stage (...) it provides immediate self and social feedback (...) it taps into an existing cognitive process without adding add much cognitive cost"
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R. Jäschke, A. Hotho, F. Mitzlaff, und G. Stumme. Recommender Systems for the Social Web, Volume 32 von Intelligent Systems Reference Library, Springer, Berlin/Heidelberg, (2012)