This study aimed to portray the process of applying local cultural moral values (LCMV) that have not been
prioritized by the Indonesian Ministry of Education, as the values of the main character standards in schools. In
addition, principals’ transformational leadership behavior (TLB) is described based on the local culture teaching
dimension approach. This research used a qualitative approach with the case study design. To achieve the research
objectives, data were collected through in-depth interviews, participant observation, and document analysis. Data
analysis used a modified analytic analysis method. Data validity was drawn on credibility, transferability,
dependability, and confirmability. The results of the study demonstrated that LCMV supports strengthening the
character of students, and the application of TLB based on the local culture teaching dimension approach is severely
effective in optimizing the implementation of character education strengthening programs (CESP). This research was
conducted in 2018–2019 at the State Junior High School in the West Flores region, Indonesia. The results of this
research will be recommended to the Indonesian Ministry of Education, to use LCMV as a standard character value in
schools and provide opportunities for principals in each school to implement a leadership model based on local culture
approaches.
The principal's transformational leadership strategy is based on the local cultural wisdom approach of the Manggarai Community, West Flores, East Indonesia to optimize the implementation of the character strengthening program for students in schools