Business narrative is a set of techniques based on the collection and interpretation of stories collected from a workplace. This technique is most effective when applied to seemingly intractable problems such as culture change, trust, innovation, leadersh
J. Griesbaum, и S. Kepp. Proceedings of I-KNOW 2010, 10 International Conference on Knowledge Management and Knowledge Technologies, стр. 415-426. Graz, (сентября 2010)