When sending an email to your list it’s the subject line that will largely influence whether or not people will open and read. Work hard to make your email sound less like an advert, and more like it contains something of value and your response will increase as a result.
If I were trying to invent a mythic brand, I'd want to be sure that there was a story, not just a product or a pile of facts. That story would promise (and deliver) an heroic outcome. And there needs to be growth and mystery...