If I were trying to invent a mythic brand, I'd want to be sure that there was a story, not just a product or a pile of facts. That story would promise (and deliver) an heroic outcome. And there needs to be growth and mystery...
we all agree that we are heading towards the attention economy, but what does the “architecture of attention” look like?To make the concept of attention compelling and to prove to the consumers that their attention information is important, we need to