On July 21, 1911, Canadian philosopher of communication theory Herbert Marshal McLuhan was born. His groundbreaking work is considered to be the cornerstone of media and communication theory. McLuhan is known for coining the expressions the medium is the message and the global village, and for predicting the World Wide Web almost thirty years before it was invented.
in: Derrick de Kerckhove, Martina Leeker, Kerstin Schmidt (Hg.) McLuhan neu lesen Kritische Analysen zu Medien und Kultur im 21. Jahrhundert Transcript, 2008
mc luhan playboy interview Our entire educational system is reactionary, oriented to past values and past technologies, and will likely continue so until the old generation relinquishes power. The generation gap is actually a chasm, separating not two age groups but two vastly divergent cultures. I can understand the ferment in our schools, because our educational system is totally rearview mirror. It’s a dying and outdated system founded on literate values and fragmented and classified data totally unsuited to the needs of the first television generation.
N. Friesen. Media Transatlantic: Developments in Media and Communication Studies between North American and German-speaking Europe, Springer, New York, (2016)
M. Darroch. Media Transatlantic: Developments in Media and Communication Studies between North American and German-speaking Europe, Springer, New York, (2016)