(mobile) microblogging offers great possibilities for advertising (includes a good example) [--> but we will need business intelligence and data mining technology to take the advance]
D. Zhao, and M. Rosson. Workshop on Social Networking in Organizations, November 9, 2008, San Diego, (2008)File: http://research.ihost.com/cscw08-socialnetworkinginorgs/papers/zhao_cscw08_workshop.pdf.
B. Krishnamurthy, P. Gill, and M. Arlitt. WOSP '08: Proceedings of the first workshop on Online social networks, page 19--24. New York, NY, USA, ACM, (2008)
B. Krishnamurthy, P. Gill, and M. Arlitt. WOSP '08: Proceedings of the first workshop on Online social networks, page 19-24. New York, NY, USA, ACM, (2008)
C. Ullrich, K. Borau, H. Luo, X. Tan, L. Shen, and R. Shen. WWW '08: Proceeding of the 17th international conference on World Wide Web, page 705--714. New York, NY, USA, ACM, (2008)
L. Barkhuus, B. Brown, M. Bell, S. Sherwood, M. Hall, and M. Chalmers. CHI '08: Proceeding of the twenty-sixth annual SIGCHI conference on Human factors in computing systems, page 497--506. New York, NY, USA, ACM, (2008)