Part and parcel of an effective Internet marketing strategy is to ensure that your website is also present in the realm of social networks and media sharing. Visitors do not only arrive at websites only through search results, but also through links that their peers share through these social networks.
On January 25, 1077, Holy Roman Emperor Henry IV arrived at the gates of the fortress at Canossa in Emilia Romagna beyond the Alpes to declare atonement and to pledge for forgiveness from Pope Gregory VII, who had excommunicated Henry earlier from church. Henry's act of penance became known as the “Walk to Canossa” (German: Gang nach Canossa). It took wisdom, patience, and self-restraint. It was also a brilliant strategy because he basically forced the Pope to forgive him.
Y. Lin, G. Martin, and S. Collo. Developmental Disabilities Bulletin, 23 (2):
1-15(1995 1995)PO: Human; AG: Adulthood (18-yrs-and-older); MD: Empirical-Study.