people are more willing to accept bad psychology explanations if they include irrelevant brain facts...neuroscience is especially effective as a rhetorical distractor...seductive details...unlimited jargon...reductionist & materialist explanations...
"The jawbone of an ass is just as dangerous a weapon today as in Sampson's time." --- Richard Nixon Ad Hominem, Ambiguous Assertion, Appeal to Authority, Appeal to Complexity, Reifying, Slippery Slope Fallacy, Weasel Wording...Lots More!