Highlights from the 2012 Social Media Marketing Industry Report, by Social Media Examiner, which aims to determine how social media marketing is being used to grow and promote businesses.
Zitat:"I’ve written before about Serena Software’s use of Facebook as their Intranet, as has Bill Ives. Recently, I asked Serena’s Kyle Arteaga and Rene Bonvanie a few more questions about this effort, and was so impressed by their answers that I wanted to share them here. I hope you find them as useful and insightful as I did. Leave a comment, please, and let us know what you think of Serena’s idea, and their execution of it."
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