With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.
J. Yan, N. Liu, G. Wang, W. Zhang, Y. Jiang, and Z. Chen. Proceedings of the 18th international conference on World wide web, page 261--270. New York, NY, USA, ACM, (2009)
F. Portnoy, and G. Marchionini. Proceedings of the 28th of the international conference extended abstracts on Human factors in computing systems, page 4297--4302. New York, NY, USA, ACM, (2010)