Highlights from the 2012 Social Media Marketing Industry Report, by Social Media Examiner, which aims to determine how social media marketing is being used to grow and promote businesses.
If you don?t measure what you?re doing in search and social media, how do you know if what you?re doing is working? How do you know if you?re helping or hu
Y. Ding, Y. Du, Y. Hu, Z. Liu, L. Wang, K. Ross, and A. Ghose. Proceedings of the 2011 ACM SIGCOMM conference on Internet measurement conference, page 361--370. New York, NY, USA, ACM, (2011)
P. Heymann, G. Koutrika, and H. Garcia-Molina. WSDM '08: Proceedings of the international conference on Web search and web data mining, page 195--206. New York, NY, USA, ACM, (2008)
