If you don?t measure what you?re doing in search and social media, how do you know if what you?re doing is working? How do you know if you?re helping or hu
Die Forschungsgruppe für Kommunikations- und Kollaborationsmanagement setzt sich mit Fragestellungen auseinander, die für die Wissenschaft, die Unternehmen und die Gesellschaft aus der massiven Verbreitung von Social Media resultieren.
Die Frage danach, welche Websites mit ihrem Content die meisten Facebook-Interaktionen generieren können, beantwortet jetzt eine Auswertung von Likes, Shares und Kommentaren. Unter dem Titel „Social Monsters“ ist daraus eine Aufstellung der Top-40-Websites entstanden, die die ...
Highlights from the 2012 Social Media Marketing Industry Report, by Social Media Examiner, which aims to determine how social media marketing is being used to grow and promote businesses.
Zitat:"I’ve written before about Serena Software’s use of Facebook as their Intranet, as has Bill Ives. Recently, I asked Serena’s Kyle Arteaga and Rene Bonvanie a few more questions about this effort, and was so impressed by their answers that I wanted to share them here. I hope you find them as useful and insightful as I did. Leave a comment, please, and let us know what you think of Serena’s idea, and their execution of it."
M. De Choudhury, M. Morris, and R. White. Proceedings of the 32Nd Annual ACM Conference on Human Factors in Computing Systems, page 1365--1376. New York, NY, USA, ACM, (2014)