Viele Apps zapfen die Daten ihrer Nutzer an - damit soll nun Schluss sein. Eine US-Staatsanwältin hat Apple, Google und andere Konzerne zu einer Vereinbarung für mehr Transparenz gedrängt. Auch US-Präsident Obama will mit sieben Internet-Regeln für mehr Verbraucherschutz sorgen.
Mobile advertising is exploding. The opportunities for developers and publishers to make money through mobile advertising has grown exponentially in the last couple of years. There are a ...
What is the difference between AdSense and AdWords? Both AdSense and AdWords relate to Google. AdSense and AdWords are tools or platforms provided by Google to execute marketing strategies and campaigns. The difference between AdSense and AdWords is in who uses those tools.
Nielsen’s third quarter survey of mobile users reveals that while only 43 percent of all US mobile phone subscribers own a smartphone, 62 percent of mobile adults aged 25-34 report owning smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 percent.