In this issue’s column, Yesha Naik expands on this discussion by looking at how members of one bibliocentric social networking site, Goodreads.com, talk with each other and the broader reading community about books and reading. Yesha looks at reader discussions of titles in five diverse genres and what we learn from those discussions about reader interests. She then moves from this examination to explore how readers’ advisors might take advantage of this knowledge in their daily practice.