Adapt your marketing strategies to the needs of the growing Hispanic market. This can help understand the practices that are used for the Hispanic market and compare them to those used with other markets.
Glosario de los términos más usados en marketing: adaptación del producto, fuerza de ventas, agente, actitud, análisis de la cartera, análisis financiero, análisis de valor, etc. A very basic approach to terms in marketing which can be a good place to start looking for terms and others phrases related to marketing.
A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so.
A list of 10 marketing terms and how to properly use them in the correct context. This site explains the terms in a good manner which is easy to understand.
Glosario de los anglicismos más comunes utilizados en el ámbito del marketing, del social media y de la publicidad. A list of very popular english terms that are used in marketing and businesses around the world.
The Journal of Advertising Research is the R&D vehicle for professionals in all areas of marketing including media, research, advertising and communications. It provides a forum for sharing findings, applications, new technologies, new methodologies and solutions. Also could be very helpful for finding information in regards to my topic of choice.
A refereed online publication designed to promote our understanding of interactive advertising, marketing, and communication in a networked world. A journal that can help me with the research for my topic even though in English but articles can be very helpful and informative.
Adweek is a magazine and website that covers media news, including print, technology, advertising, branding and television. For the topic of advertising that I am interested in I find this magazine very interesting and with possibly a lot of helpful information.