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Internationales Marketing-Management

, , and . Springer, Berlin u.a., 3., überarb, und erw. Aufl. edition, (2005)

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Internationale Marketing-Politik, , and . Springer, Berlin u.a., (1997)Internationales Preismanagement. Heidelberger betriebswirtschaftliche Studien Physica-Verl., Heidelberg, (1997)Internationales Marketing-Management, , and . Springer, Berlin u.a., (1999)Marketing-Management. UTB Lucius & Lucius, Stuttgart, (2004)Internet-Branding, and . Forum Marketing & Management Lucius & Lucius, Stuttgart, (2001)Die Bestimmung und Steuerung des Wertes von Marken. Wirtschaftswissenschaftliche Beiträge Physica-Verl., Heidelberg, (1994)Internationales Marketing-Management, , and . Springer, Berlin u.a., 3., überarb, und erw. Aufl. edition, (2005)Cultural Repository - How can Culture be Integrated into an Engineering Portal?, , and . IWIPS, page 167-. Product & Systems Internationalisation, Inc., (2003)Overcoming Cultural Barriers in Distributed Work Environments - A comprehensive, internet-based concept., and . APMS, volume 160 of IFIP, page 307-317. Springer, (2003)Physical Wireless Resource Virtualization for Software-Defined Whole-Stack Slicing., , , , and . CoRR, (2020)