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International marketing research

, and . Prentice-Hall international series in management Prentice-Hall, Englewood Cliffs, N.J., (1983)

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Global marketing strategy, and . McGraw-Hill series in marketing McGraw-Hill, New York, NY u.a., Internat. ed edition, (1995)International marketing research, and . Wiley, Chichester u.a., 2. ed., reprinted edition, (2000)Promotion of information services: An evaluation of alternative approaches., , , and . JASIS, 24 (3): 171-179 (1973)International marketing research, and . Prentice-Hall international series in management Prentice-Hall, Englewood Cliffs, N.J., (1983)Consumer behavior, and . Prentice-Hall, Englewood Cliffs, N.J., (1982)International marketing research, and . Wiley, Chichester u.a., 3. ed. edition, (2005)