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Marketing-Management

, , and . Wi - Wirtschaft Pearson Studium, München u.a., 12., aktualisierte Aufl. der amerikan. Ausg. edition, (2007)

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Marketing decision making. Holt, Rinehart and Winston marketing series Holt, Rinehart and Winston, London u.a., Repr edition, (1975)Principles of marketing, and . The Prentice Hall series in marketing Prentice Hall, Englewood Cliffs, NJ, 6. ed edition, (1994)Principles of marketing, and . Prentice Hall, Englewood Cliffs, NJ, 7. ed edition, (1996)Marketing management. The Prentice-Hall international series in marketing Prentice-Hall, Upper Saddle River, NJ, Millennium ed. edition, (2000)Marketing, and . Service-Fachverl., Wien, (1988)Marketing-Management. Poeschel, Stuttgart, 4., völlig neubearb. Aufl edition, (1982)Die asiatische Herausforderung, , and . Verl. Moderne Industrie, Landsberg, (1986)Marketing places, , and . The Free Press u.a., New York u.a., (1993)Strategic marketing for educational institutions, and . Prentice-Hall, Upper Saddle River, NJ u.a., 2. ed edition, (1995)Marketing-Management, and . Schäffer-Poeschel, Stuttgart, 8., vollst. neubearb. und erw. Aufl. edition, (1995)