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Beware of the Woozle effect and belief perseverance in the PLS-SEM literature!, , , , , and . Electron. Commer. Res., 24 (2): 715-744 (June 2024)Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers., and . Marketing Intelligent Systems Using Soft Computing, volume 258 of Studies in Fuzziness and Soft Computing, Springer, (2010)Reflections on a Decade of EJM and Marketing Scholarship: The Good, the Bad, and the Future. European Journal of Marketing, 51 (11/12): 1774--1798 (2017)Otherness and the actor network, and . American Behavioural Scientist, (1994)